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FOUNDATION OF HEARTS UNVEILS NEW IDENTITY FOR NEW TIMES

FOUNDATION OF HEARTS UNVEILS NEW IDENTITY FOR NEW TIMES

With the Foundation’s clear focus on strengthening communications with supporters while also conveying where the organisation now stands in these dynamic times, we are at this year’s Foundation Day (21 March) unveiling a new, refreshed logo as part of a wider brand development.   The previous logo, designed by Kenny Herbert at the very outset of the Foundation’s journey, has played a wonderful role in capturing the heart and soul of the organisation and its link to the club. Now, however, we are in new times; no longer tackling a crisis but instead looking to lay down new foundations, ensure that the club thrives, and pass our legacy on to new generations.    The updated design, which will make its first appearance on the First Team's walkout jackets on Foundation Day, builds on the heritage and recognisable identity that fans have long associated with the Foundation while introducing a cleaner, more contemporary look. This evolution reflects our strategy of remaining a core element in the club community - and this in a fast-changing digital landscape where engaging supporters across all age groups is more important than ever. “At its heart,” said Foundation chair Gerry Mallon, “this isn’t simply a cosmetic change. The new logo forms one part of a broader communications strategy designed to modernise how the Foundation connects with the Hearts community. From social media and digital platforms to matchday presence and community outreach, the refreshed branding will create a more consistent and impactful voice across all channels. “For younger supporters, in particular, the move signals an effort to meet them where they are - online, visually driven, and responsive to strong, modern identities. “At the same time, the Foundation has been careful to ensure that the updated look still resonates with long-standing fans who value tradition and the club’s unique history.” By aligning its visual identity with its long-term goals, the Foundation of Hearts is positioning itself to grow its support, strengthen engagement, and continue playing a vital role in the life of the club. Of course, this new chapter is about more than a logo. It’s about ensuring that the Foundation remains a forward-thinking, inclusive organisation that represents every generation of Hearts supporters. Together, thanks to the outstanding commitment of supporters of Heart of Midlothian, we are able to embrace and drive a re-shaped and very positive future. The Foundation of Hearts walkout jackets with the new identity are on sale now online and in the Hearts clubstore! Available in Adult and Junior. Click here to visit Hearts Direct.  

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90 Minutes with Paulo Sergio

90 Minutes with Paulo Sergio

We are delighted to be hosting another fantastic ‘90 Minutes With’ event for Foundation of Hearts members this coming Sunday, when the legendary Paulo Sergio will be the guest. One not to be missed! Doors open at the Gorgie Suite at 2.00pm and the session starts at 3.00pm. Tickets (they’re free!) now available at: https://www.universe.com/events/90-minutes-with-paulo-sergio-tickets-RH5MC0

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Foundation of Hearts Smash Through £20m Milestone

Foundation of Hearts Smash Through £20m Milestone

In the pantheon of glorious achievements which football supporters worldwide have recorded on behalf of their clubs, surely very few can match the milestone reached this month by members of the Foundation of Hearts (FoH). As of March this year, these supporters have contributed a quite staggering £20 million to FoH, the majority shareholders of Heart of Midlothian. It’s a figure worth repeating. £20 million. Through the worst of times and now, actually, pretty good times, these Hearts supporters have been a constant - demonstrating their passion for Hearts by never wavering and continuing to pledge to FoH through monthly direct debits and donations. Their role within the Hearts community has become a core element of the culture of the club and one which played a significant role in attracting entrepreneur Tony Bloom to invest. Their commitment has not only laid a foundation for growth and success on and off the pitch. It has laid an outstanding legacy for future generations. To celebrate this achievement, the club and the Foundation of Hearts have designated Saturday 21 March as Foundation Day. On that day, Hearts host Dundee at Tynecastle and a full programme of activities will be rolled out, with the details of this special day to be announced over the coming days. The supporters of our club will rightly celebrate a notable achievement on that day - contributing £20 million is a quite astonishing demonstration of devotion. But crossing this line will not be matched by any drop-off in commitment. As Hearts supporters show, their pledge is for life - the life of Heart of Midlothian Football Club.   

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New Generation Welcomed in Junior Owners Initiative

New Generation Welcomed in Junior Owners Initiative

NEW GENERATION OF FOUNDATION OF HEARTS MEMBERS SIGN UP THROUGH JUNIOR OWNERS INITIATIVE Names of members signed up by 22 March to feature on Tynecastle display The launch of the Junior Owners scheme late last year has proved a huge success for the Foundation of Hearts, with some 800 youngsters already signed up. Now the Foundation, in partnership with the club, is planning to create a display of the names of all Junior Owners, which will be mounted in the tunnel area at Tynecastle. “We’re absolutely delighted that so many young supporters have joined the Junior Owners initiative,” said Foundation chair Gerry Mallon. “Thanks to the commitment of the fans, this organisation has a wonderful history, but as well as celebrating the past, we must build for the future. The Junior Owners are the lifeblood we need as we move forward to support the club in these exciting times. “With such positive responses already achieved, we are ambitious for this initiative and are looking to push the membership up towards the 1000 mark. To drive this, we have announced that any youngsters signed up to the scheme by Sunday 22 March will have their name featured on the display board at Tynecastle. “We will also be organising a ‘meet and greet’ day for Junior Owners with players during April. That promises to be a terrific event for this new generation of Foundation members.” For more information about the Foundation’s Junior Owners scheme click here.

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Notice of AGM - 2025

Notice of AGM - 2025

Notice is hereby given that the Annual General Meeting (meeting or AGM) of Foundation of Hearts Limited (Company) will be held at the Gorgie Suite, Tynecastle Park, McLeod Street, Edinburgh on Thursday 4 December 2025 at 6pm.   The business of the meeting will comprise (1)  A report of the activities of the Company in 2025 (2)  Presentation of the Company’s report and financial accounts for the year ended 30 June 2025 (3)  Announcement of the results of the election to the Board of the Company   By order of the Board     Gerry Mallon Director   Collins House, Rutland Square, Edinburgh EH1 2AA SC387126 19 November 2025   Notes to the notice of annual general meeting   Attending the meeting 1. The right to attend, speak and vote at the AGM is determined by reference to the membership of the Company recorded in the register of members. Only full members of the Company on 2nd December 2025 (or, if the AGM is adjourned, 48 hours before the time appointed for the commencement of the adjourned AGM (excluding any part of a day that is not a working day)) shall be entitled to attend, speak and vote at the AGM (or any adjournment thereof). Associate members of the Company are entitled to attend the AGM but are not entitled to speak or vote at the AGM.   Communication 2. Members who have general queries about the meeting should email info@foundationofhearts.org.     Appointment of proxies 3. As a member of the Company, you are entitled to appoint a proxy to exercise all or any of your rights to attend, speak and vote at the meeting, and a proxy form which you may print off, complete and return is available on the Company’s website (please note that members under the age of 16 and associate members are not entitled to vote). A proxy does not need to be a member of the Company, but must attend the meeting to represent you. You can only appoint a proxy using the procedures set out in the notes to the proxy form. Members should note that, as the business to be transacted at the meeting does not include any formal resolutions, the proxy appointment does not include a space for directing your proxy how to vote.     4. To be effective, the form of proxy must be completed in accordance with the instructions on the form and (a) received by the Company at c/o Heart of Midlothian FC, McLeod Street, Edinburgh EH11 2NL, or (b) attached to an e-mail and sent to the Company at info@foundationofhearts.org, in each case so as to be received no later than 6.00 p.m. on Tuesday, 2 December 2025.    

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2025 Board Elections

2025 Board Elections

We are delighted to announce that there has been an excellent response to the call for nominations for the Foundation of Hearts board. In total, six candidates have been put forward for the two places which are available. The candidates’ election addresses are below - click on the names to read them - and details of the voting process will be issued to Foundation members shortly. The results of the election will be announced at the AGM on 4 December. Daniel Brunton  Diane Scougall  Dougie Shirlaw  Euan Tripp  Graham Robertson  Raymond Wales I am delighted to say that our finance director, Paul Cheshire, now feels able to continue into the third year of his appointed term, so will remain as a member of the board, and there will be no need for the appointment of a new specialist financial member at this time. 

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Board Role Profile - Director

Board Role Profile - Director

Role Profile: Director   Role Title: Director Organisation: Foundation of Hearts Location: Remote with attendance at meetings and events Time Commitment: Part-time, voluntary   Overview The Foundation of Hearts (FoH) is a fan-led organisation dedicated to ensuring the sustainability and prosperity of Heart of Midlothian Football Club. The Board of the Foundation plays a crucial role in representing the interests of its members, strengthening engagement, and working collaboratively with the club to drive long-term security, stability and success. As a Director, you will contribute to the strategic direction of the Foundation, champion the voices of our members, and help grow and sustain the membership base. This voluntary role requires a deep commitment to the values and objectives of the Foundation, along with a willingness to work collaboratively to achieve its goals. There is also the potential for 1 Board member to sit as an FoH Representative on the main Club board alongside the FoH Chair. This position is decided by vote from the FoH board.   Key Responsibilities • Governance & Strategy: Participate in setting the strategic direction of the Foundation, ensuring good governance, transparency, and accountability. • Member Engagement: Represent and advocate for the interests of Foundation members, ensuring their voices are heard and considered in key decisions. • Collaboration with the Club: Maintain a positive and constructive relationship with Heart of Midlothian FC, working to strengthen the partnership between the club and our members. • Marketing & Growth: Support initiatives to grow the membership base, develop and enhance member benefits, and improve communication.  • Events & Representation: Organise, attend, and contribute to Foundation events, including Foundation Day, plot ceremonies, member social occasions, and member forums. • Fundraising & Sustainability: Assist in maintaining financial sustainability through fundraising, sponsorships, and innovative engagement strategies.   Person Specification Essential • Passion for Heart of Midlothian FC and a strong commitment to fan ownership and engagement and a current membership of FoH. • Excellent communication and interpersonal skills, with the ability to engage effectively with a diverse membership base. • Strategic thinking and problem-solving skills, with a collaborative approach to decision-making. • Understanding of governance and financial accountability within a not-for-profit or member-led organisation. • Willingness to dedicate time and energy to the Foundation, including creating and delivering projects to help increase member numbers and engagement together with attending meetings and events. Desirable • Experience in areas such as marketing, finance, fundraising, legal, governance, or community engagement. • Previous experience serving on a board or committee, particularly in a voluntary capacity. • Strong network within the Hearts community and/or broader footballing world.    Term & Commitment The position of Director is subject to FoH elections with 3-year terms, with a maximum of 3 terms from FoH elections totalling 9 years, in accordance with FoH articles of association.  The role requires a commitment to attend regular board meetings (in person as often as possible or virtually, when required), participate in key events, and contribute to ongoing projects.   Why Join the Foundation of Hearts Board? By joining the Foundation of Hearts Board you have a chance to play a pivotal role in ensuring the long-term sustainability and success of Heart of Midlothian FC and Fan Ownership.  You can represent the voices of thousands of passionate members.  You will work alongside like-minded individuals dedicated to fan ownership and club success.  You will Gain valuable experience in governance, strategic decision-making, and football administration.   NOMINATION FORM

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Board Role Profile - Director - Finance Specialist

Board Role Profile - Director - Finance Specialist

Role Profile: Director (Specialist expertise - Finance)   Role Title: Director (Specialist expertise – Finance) Organisation: Foundation of Hearts Location: Remote with attendance at meetings and events Time Commitment: Part-time, voluntary   Overview The Foundation of Hearts (FoH) is a fan-led organisation dedicated to ensuring the sustainability and prosperity of Heart of Midlothian Football Club. The Board of the Foundation plays a crucial role in representing the interests of its members, strengthening engagement, and working collaboratively with the club to drive long-term security, stability and success. As a Board Member with Specialist expertise in Finance/Accounts, you will contribute to the strategic direction of the Foundation, champion the voices of our members, and help grow and sustain the membership base. This voluntary role requires a deep commitment to the values and objectives of the Foundation, along with a willingness to work collaboratively to achieve its goals. There is also the potential for 1 Board member to sit as an FoH Representative on the main Club board alongside the FoH Chair. This position is decided by vote from the FoH board. This is a specialised role which requires experience and a proven track record in Accounting/Finance together with a relevant accounting qualification.   Key Responsibilities Specific Accounting Responsibilities • Overseeing monthly management accounts approach monitoring income and expenditure against budget. • Approval of payment of expenses. • Determining amount of cash to be transferred to the club at the end of each month and organising the transfer.   • Preparing annual budget for approval by the board. • Responsibility for the annual statutory accounts working with external accountants. • Presenting the financial results at the annual AGM.   General Responsibilities • Governance & Strategy: Participate in setting the strategic direction of the Foundation, ensuring good governance, transparency, and financial oversight. • Member Engagement: Represent and advocate for the interests of Foundation members, ensuring their voices are heard and considered in key decisions. Spend time at events and forums talking to our members and seeking feedback. • Collaboration with the Club: Maintain a positive and constructive relationship with Heart of Midlothian FC, working to strengthen the partnership between the club and our members. • Marketing & Growth: Support initiatives to grow the membership base, develop and enhance member benefits, and improve communication. • Events & Representation: Organise, attend and contribute to Foundation events, including Foundation Day, plot ceremonies, ongoing regular and ad hoc member social occasions (90 Minutes, Pub Nights etc.) and member forums. • Fundraising & Sustainability: Assist in maintaining financial sustainability through fundraising, sponsorships, and innovative engagement strategies.   Person Specification Essential • A proven track record in an Accounts/Finance role with a relevant accounting qualification. • Passion for Heart of Midlothian FC and a strong commitment to fan ownership and engagement and a current membership of FoH. • Excellent communication and interpersonal skills, with the ability to engage effectively with a diverse membership base.   • Strategic thinking and problem-solving skills, with a collaborative approach to decision-making. • Understanding of governance and financial accountability within a not-for-profit or member-led organisation. • Willingness to dedicate time and energy to the Foundation, including creating and delivering projects to help increase member numbers and engagement together with attending meetings and events.   Desirable • Experience in areas such as marketing, finance, fundraising, legal, governance, or community engagement. • Previous experience serving on a board or committee, particularly in a voluntary capacity. • Strong network within the Hearts community and/or broader footballing world.   Term & Commitment The position of Director is subject to FoH elections with 3-year terms, with a maximum of 3 terms from FoH elections totalling 9 years, in accordance with FoH articles of association.  The role requires a commitment to attend regular board meetings (in person as often as possible or virtually, when required), participate in key events, and contribute to ongoing projects.   Why Join the Foundation of Hearts Board? By joining the Foundation of Hearts Board you have a chance to play a pivotal role in ensuring the long-term sustainability and success of Heart of Midlothian FC and Fan Ownership.  You can represent the voices of thousands of passionate members.  You will work alongside like-minded individuals dedicated to fan ownership and club success.  You will Gain valuable experience in governance, strategic decision-making, and football administration.   NOMINATION FORM

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