Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts' destiny of greatness.
- To maintain fan ownership of a successful, financially stable Heart of Midlothian Football Club for this and future generations.
- To inspire every Hearts fan to aspire to be an owner of the club.
- To deliver material advantages in order to bring success to the club, on and off the field.
- To contribute positively to the local community.
- To help to build the fabric and foundations of the club.
Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts’ destiny of greatness.