VISION

Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts’ destiny of greatness.

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MISSION

To maintain fan ownership of a successful, financially stable Heart of Midlothian Football Club for this and future generations.

To help to build the fabric and foundations of the club.

To deliver material advantages in order to bring success to the club, on and off the field.

To contribute positively to the local community.

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VALUES

Pioneering
Inspirational
Transparent
Inclusive
Passionate
Trusted
Positive
Dedicated